Advantages of social media marketing

Social media marketing has become an essential tool for online success! FaceBook alone claims to have in excess of 1 billion users! When you combine FaceBook with Twitter (500 million users), LinkedIn (225 million users), and Google plus (343 million users) it opens up a whole new world just waiting to hear about your product or service. Social media spreads the work by way of “word-of-mouth” so if a person likes what you offer they recommend you to friends and relatives and they in turn pass it one. Traditional advertising methods still have value but as more people turn to social media the trend is changing.

Cost of social media

When you compare the cost of social media to traditional advertising such as television, radio or print you will find social media to be the most cost effective. A solid social media plan will help build you company’s reputation by allowing people to get to know and trust you. Also, social media marketing allows you to interact with your customers and potential customers to get to know who they are and what they are looking for. Social media is your opportunity to network with people who would otherwise be out of your reach. Here are just a few benefits from social media marketing:

• Brand recognition - consistent effort and great content, you can build a reputation for your brand around your company’s values, benefits, and advantages.
• Community - When your followers become part of your community, you gain instant access to them.
• Repeat exposure – Allows you to remind your followers over and over about your products and services.
• Influence - As you gain more followers your influence grows creating a snowball effect that can attract new customers.
• Website traffic - When you share blog posts, videos and other content from your website, you give your audience a reason to click through and visit your site.

Networking is a vital resource when it comes to finding new customers. If used properly the networking capabilities of social media will enable you to build a global client list in very little time. If your business has a website or you are thinking about getting one to sell your products or services you need to join the social media crowd now! Social media is not expensive and once set up it very easy to maintain. If your company does not have a dynamic presence on one or more of the social media forums you are losing potential customers to your competitors who already do. Contact Daytona Designs today to discuss a social media marketing plan for your company.