Search Engine Optimization (SEO) and Search Engine Marketing (SEM) lead to the same thing. Whereby SEO or on-page optimization is based on long term natural search engine success, SEM using sponsored ads, banner advertisement and pay per clicks help to create immediate recognizable results. The following examples are a result of successful SEO and SEM:

1. Search Engines outperform all other media in driving visitors to Websites, with 85% of Internet users citing Search Engines as the primary method of finding Websites. Traffic from Search Engines is the most valuable kind of traffic as it is comprised of qualified visitors actively looking for a product, service, information or solutions.
2. Search Engines work for you non-stop 24/7. 93% of users don’t look beyond the first 2 pages of search results. Most prefer to use another Search Engine rather than click past the first 10 results. How can your business succeed online if you’re not found there?
   
3. 33% of users believe companies found in the top search results are a major brand in their specific product/service category.
   
4. SEM has been proven to yield a higher return on investment in terms of generating more traffic to your Website, qualified sales leads and customer acquisitions than any other marketing channel.
5. SEM raises your online profile and builds brand awareness.